The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
R/GA
Client
Title
Category
Award
Points
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Brand Voice
Points: 45.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Billboards & Transit / Series
Points: 45.00
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Events & Experiential
Points: 21.00
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Gaming / Branded Games
Points: 21.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: User-Generated Content
Points: 9.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Social Media
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Out of Home / Billboards & Transit
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Mi Campo
Agency: R/GA / Buenos Aires
Client: ACA
Category: UX / UI / User Experience / CX / DX
Points: 3.00
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: UX / UI / Utility / Ecommerce
Points: 3.00
Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike
Category: UX / UI / Utility / Ecommerce
Points: 3.00
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Television & VOD / Short Form - Single
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Project Dark Horse
Agency: R/GA / Shanghai
Client: Nike
Category: Long Form Video / Series / Episodic
Points: 3.00
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Digital & Online / Ecommerce
Points: 3.00
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: Digital & Online / Ecommerce
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Influencer Marketing / Single Channel
Points: 3.00
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: Integrated Branding Campaign
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Integrated Branding Campaign
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Online Advertising / Display Ads
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Gaming / Branded Games
Points: 3.00
Comunal Gin
Agency: R/GA / Buenos Aires
Client: Patagonia Brewery
Category: Brand Partnerships
Points: 3.00
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: Social Post / Real-time Response
Points: 3.00
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Reddit
Title:
Up The Vote
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Reddit
Title:
Up The Vote
Category:
Social Media
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Nike
Title:
Project Dark Horse
Category:
Long Form Video / Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
ESPN
Title:
House of '98
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Online Advertising / Display Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
ACA
Title:
Mi Campo
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00